Design Statement.

As designers, we tend to talk a lot about the USERS of the systems we design — and rightly so. But I also like to think about PEOPLE. People with lives outside the scope of our designs; lives that we must look to join up with in meaningful, resonant ways in the design of our products, platforms, applications and services; lives filled with hopes and necessities, dreams and tragedies and — for some but, in this year of 2019, still very far from for all — opportunities.

To ensure that people are always at the heart of the design, I have identifed four people-centred aspects that we should always strive to understand and deliver to. I call this PEOPLE-ACTIVATED DESIGN.

Following this protocol, my designs are always created...

In anticipation of people's NEEDS.

In support of people's AMBITIONS.

Inspired by people's MOTIVATIONS.

And fearlessly removing BARRIERS.

In this way, I am able to deliver designs that help to improve people's lives; designs that are, above all, ACCESSIBLE, RELEVANT, SEAMLESS and EMPOWERING.

To be ACCESSIBLE is to be easy to understand; open and intuitive; and fitted out with easily discoverable and learnable features.

To be RELEVANT is to be built around people’s goals and ambitions; rooted in the contexts of people’s day-to-day activities and ways of thinking.

To be SEAMLESS is to be joined-up with external factors and people’s real, everyday lives; connected and interoperable with relevant data and services.

And to be EMPOWERING is to put users in control, with designs that are optimised and equipped to achieve meaningful results.

— Justin Buckley, 2019